In May 2025, Coverings 2025, the highly anticipated international stone exhibition in the global stone industry, was grandly held in Orlando. Despite the escalating trade war between China and the United States, Fortune East Stone still demonstrated strategic determination and innovative thinking, showcasing its latest granite and marble products at the exhibition, presenting the outstanding quality and market resilience of Chinese stone to global customers.
Exhibition Grandeur: A Barometer of the Global Stone Industry
Coverings Exhibition, as the most influential professional exhibition for stone and tiles in North America, attracts exhibitors and purchasing companies from all over the world. At the exhibition, Fortune East became the focus of attention for many international purchasers with its high-end products and innovative solutions.
The exhibition received a warm response from visitors: Despite the high tariff barriers, Fortune East's products still won orders with their high cost performance and stable supply chain. This is specifically manifested in the following aspects: (1) The processing accuracy of Chinese stone far exceeds that of India and Brazil. Even with tax increases, it is still more competitive than European products. (2) Fortune East's stone products keep pace with The Times and choose re-export trade, significantly reducing logistics costs. There is huge potential for future cooperation.
The Way to Break the Deadlock in the Trade War
Against the backdrop of the tariff war between China and the United States, Ruilong Dongfang successfully broke through through three major strategies:
1. Re-export trade: Processing in Southeast Asia to avoid high tariffs
The company has established cooperative factories in Southeast Asian countries such as Vietnam. After transporting semi-finished products to the local areas for fine processing, they are exported to the United States as the "ASEAN Origin", reducing the tariff impact brought by the trade war. Although the logistics cycle has been prolonged, the overall cost is still much lower than direct supply.
2. High-end customized services
In response to the preferences of the US market, we have launched personalized design services for kitchen countertops and bathroom stones. An American designer commented: "Chinese stone enterprises have upgraded from simple suppliers to providers of overall solutions."
3. Digital marketing + Precise customer connection
Before the exhibition, target customers were identified through customs data and email marketing. AI data analysis was utilized to optimize the product portfolio, with a focus on promoting interior decorative stones that are in high demand in the United States.
Future Planning under the Trade War
To better cope with the long-term tariff pressure from China and the United States, Fortune East has embarked on a strategic upgrade:
1. Production capacity layout in Southeast Asia: Complete the intelligent transformation of the factory in Vietnam by 2025 and increase production capacity.
2. Cross-border e-commerce expansion: Enter various self-media and website platforms such as Google, linkedin, and Facebook, directly targeting small and medium-sized retailers in the United States.
Conclusion: Growth Against the Trend, Moving Forward with Resilience
"Tariff barriers cannot stop truly good products," said Alex, CEO of Fortune East. "Through technological innovation and global layout, we are turning challenges into opportunities." In 2025, the company will continue to focus on the three major markets of the United States, Europe and the Middle East. At the same time, it will accelerate the development of domestic high-end building materials and emerging markets along the Belt and Road Initiative, making Chinese stone shine in the world. It will break through trade barriers with quality and explore new opportunities in the global stone industry!
Jessie
Fortune East